Challenges in creating traceable, sustainable vanilla
The Macky Association – making traceable, sustainable vanilla possible
Clear insight into vanilla supply chain
To date, 1720 vanilla farmers from 14 different villages in Madagascar’s vanilla region are registered members of the Macky Association. At this moment we are in the process of registering these farmers including their production, their working conditions, their certifications, and their payments using a digital system developed by Metajua and Ecocert. This system simplifies the traceability of the vanilla beans we buy. Together with Metajua we are also in the process of registering the location of all our vanilla plantations using the GPS coordinates. Each farmer is linked to the specific location of their plantation. Each farmer also uses a unique stamp on their vanilla beans. In this way, it is possible for us to trace each individual vanilla bean back to the exact location where it has been cultivated.
Social responsibility in vanilla supply chain
Committed to positive social and environmental impact
Quality at DMNP is not only about the product itself. It is about the combination of all conditions surrounding the production, both social and environmental. The work done by the Macky Association and the future plans they hold are at the core of what we believe is necessary to make sure the vanilla trade can be sustained for years to come. We stay committed to this cause and look forward to continuing on this mission together with our partners in Madagascar.