Sustainability and traceability have become hot topics in the food industry, with major companies investing in their supply chains to meet increasing customer demand for transparency. At De Monchy Natural Products (DMNP) it has been our mission to secure the entire supply chain of our Madagascan vanilla. We want to assure traceability from farm to plate. This is why we established the Macky Association in Madagascar.

The country of Madagascar is probably best known as the world’s primary source of natural vanilla beans. Yet this beautiful island, rich in wildlife, remains one of the poorest countries in the world. In 2020 we had the opportunity to take a step to change that by building a school in the village of Ambohimanarina.

In 2020 we, together with Sambavanille, established a farmers' association in Madagascar called the Macky Association. Through this association we are able to register all our vanilla farmers. We make use of a digital system developed by Metajua and Ecocert to register the farmers, their production, working conditions, certifications and payments.

By April 2020, COVID-19 had spread worldwide, affecting people in every country and socioeconomic group. In a short time, the poorest countries, including Madagascar, felt the severe impact on the most vulnerable of their population.